Logo
GWoS Dot Org Consulting
 
Main Menu
Home
Onsite Consulting
Website Development
Website Optimization
OS Platforms
Office Suite Solutions
Servers/Workstations
Linux - What is it?
Data Storage
Submit Service Request
Site Optimization PDF  | Print |  E-mail
GWoS Dot Org uses a variety of techniques and developments to help optimize your website for greater coverage over the internet. MetaData Optimization, SpamDexing, Site registration and service advisement. Many other tools are used at our disposal to get your website in the top 10 on that search via MSN, Yahoo, Google, Dogpile, and other popular search engines.

Meta-Tagging

Access to information stored in webpages can be enhanced by the provision of an informative title, description (summary of the text) and subject keywords. Keywords are often taken from a small vocabulary base. Words which are often misspelled are often added as keywords.

As search engine traffic has achieved greater significance in online marketing plans, search engine optimization has become a major player in website success. Meta-Tagging plays a major role in this. You can see any web site's Meta tags by viewing the source code. The two most popular Meta tags used for search engine optimization is the Meta description tag and Meta keyword tag. The Meta description tag allows web site owners to describe what the web page is about. Search engines such as Google still use this to display the description of a web site in the search results. The Meta keyword tag allows site owners to put keywords in it to help search engines decide what a web site is about.

Some search engines however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing web sites that are cheating. Instead of going up in the ranking, these sites will go down in ranking, or on some search engines, will be kicked out of the search engine completely.

Site Attractiveness

Currently, the World Wide Web is based primarily on documents written in HTML (or some variation of that -- JSP, ASP, PHP, Java, and XML), a language that is useful for describing, with an emphasis on visual presentation, a body of structured text interspersed with multimedia objects such as images and interactive forms. HTML has limited ability to classify the blocks of text on a page, apart from the roles they play in a typical document's organization and in the desired visual layout. This desireability creates something that catches the eye of the consumer looking at it. When properly implemented, such a thing can help to increase the overall affectiveness of the website itself. Whether your needs be something simplistic and straight-forward or something Dazzling and Eye catching, GWoS Dot Org consulting is there to help you get that kind of content on the Internet.

Affiliate Marketing

Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale). The most attractive aspect of affiliate marketing, from the merchant's viewpoint is that no payment is due to an affiliate until results are realized. E-commerce sites run their own affiliate programs while other E-commerce vendors use a third party services to track traffic or sales that are referred from affiliates. Some businesses credit a great part of their growth and success to this marketing technique, and many online vendors have used it to substantially increase their sales.

To obtain maximum search engine visibility, it is essential to understand how the target audience is searching for actual information on a website. When the target audience uses a search engine to find products and services, they type a set of words or phrases into the search box. This set of words is commonly called targeted keywords or phrases. It is certainly ethical (in fact it is highly recommended) to add a "site map" page to your site, linked either from the home page or from every page on your site.

GWoS Dot Org uses these and many other techniques to get your business the best possible visibility on the Internet. The Internet is constantly changing, and the hardest and most difficult part is served upon the aspect of marketing. Its our job at GWoS Dot Org Consulting to take this burden off of you. Call us today and let us help you get the business your company deserves.

Copyright 2000 - 2005 Miro International Pty Ltd. All rights reserved.
Mambo is Free Software released under the GNU/GPL License.